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Images, Links Now Display for Sender Score Certified Users Mailing to Windows Live Hotmail Users: Delivery & Response Rates Increase with Top Accre

NEW YORK (BusinessWire EON) July 3, 2007 -- When accredited through Sender Score Certified, senders reduce filtering risk and increase delivery rates at more than 600 million email inboxes. Top internet services providers such as Windows Live Hotmail use Sender Score Certified in filtering decisions, along with thousands of corporate domains and leading filtering solutions such as Spam Assassin, IronPort Systems and Barracuda Networks. ISPs and filtering companies rely on Sender Score Certified to protect more than 40 percent of all email inboxes, including 67 percent of all consumer inboxes, and query the Sender Score Certified whitelist more than 5 billion times per day. Sender Score Certified is the only email whitelist with deep consumer and corporate market coverage, including top universities and Fortune 500 companies..

"Only senders with the highest email reputations earn entry onto the Sender Score Certified list," says George Bilbrey, general manager of Sender Score, Return Path's delivery assurance division. "Once you reach and maintain the right to be on the list, your email deliverability is more assured at the thousands of domains that accept it, and you can now also receive the added benefit of image and link enablement in Windows Live Hotmail."

Images and links typically default to 'off' at Windows Live Hotmail, which can impact creative rendering and response rates for email campaigns. When email images display, response rates more than double, according to Jupiter Research.

"We've made many investments with Windows Live Hotmail to help deliver a safer e-mail experience to our users, including blocking images and links from unknown senders," said Craig Spiezle, director of Online Safety at Microsoft Corp. "When a sender complies with standards and builds the reputation with our users needed to earn certification with Sender Score Certified, we have greater confidence in that email and can enable links, images and unsubscribe functionality. This delivers an improved experience, enhancing online trust and confidence to senders and users alike."

Acceptance and compliance standards for Sender Score Certified are derived from a series of objective, transparent, quantitative metrics from Return Path's Sender Score Reputation Monitor database, which measures email reputation data based on email volumes, complaint rates, identity stability, list quality and other factors for millions of commercial emailers.

About Sender Score

Sender Score, Return Path's Delivery Assurance Solutions division, helps mailers get more email delivered to the inbox by giving them the tools and insight to monitor and diagnose deliverability failures, build better email reputations, and minimize or prevent future blocking, filtering, and rendering problems. Sender Score works with both the sending and receiving communities to bring more transparent standards to email delivery and filtering. Return Path's delivery assurance solutions include Sender Score Monitor, Sender Score Manager, and the Internet's most widely used whitelist, Sender Score Certified. For more information, visit www.senderscore.com. Get your reputation score at www.senderscore.org.

About Return Path

Founded in 1999, Return Path is an email performance management company dedicated to helping its clients build better relationships with their customers, generate higher response rates, and achieve significant returns on their investments from their email programs. More than 1,500 companies currently use Return Path's services to generate superior results from their email programs, taking advantage of Return Path's pioneering innovations in deliverability, email list quality solutions, customer acquisition, online market research, and best practices strategy. For more information, please visit www.returnpath.net.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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