Windows Articles

Infinity® from Marvin Chooses nParallel to Design and Build a New Retail Display for Dealers that Sell its Replacement Windows

Minneapolis, MN (PRWEB) March 25, 2008 -- nParallel, the international brand communication, merchandising strategy and display agency, announced that it has been selected to design and fabricate a new retail display for Infinity® Replacement Windows from Marvin. The display gives retailers a new alternative for presenting the windows to consumers. The nParallel display, which complements other Infinity from Marvin displays, was designed to be highly mobile, easy to use and suitable for indoor and outdoor use.

"nParallel had designed our tradeshow display and demonstrated that they understand our products and how we go to market," said Rob McChane, Infinity marketing project manager. "We had confidence in entrusting nParallel with this retail display project."

"The display is a straightforward frame on wheels. We kept it simple to put the focus on the windows themselves," said Don Gonse, executive vice president, nParallel. "We engineered it to use the actual mounting slots of each window in the product line, so it is easy to change them out and secure them. Graphics panels slide in and out beneath the framed windows. They explain the essential attributes of Infinity Replacement Windows from Marvin and illustrate how different styles can present a solution for consumers' home remodeling needs."

About nParallel

Brand marketers and retailers know that store fixtures, merchandising systems and tradeshow displays establish the brand experience, engage customers and drive sales -- if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (www.nparallel.com), the international brand communication, merchandising strategy and display agency based in Minneapolis. Whether the venue for connecting with your customers is a store or a show, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production, meticulous program management, and the budget bottom line. Seeking uncompromised excellence in brand communication? Call nParallel, 763.231.4800.

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